Samysj’s Weblog

IbizaDiary.com

Reading the Daily Star one day over summer, I came across an article about six young men who were trying to raise enough money to return to the island of Ibiza, where they had recently gone on a lads holiday. What interested me about this article was their innovative way of making the money, they decided to charge readers 1 pound to access their online diary from their previous holiday antics.

 The webpage www.ibizadiary.com contains a small introduction, diary extracts and the option to purchase the full version of the diary. Up to now the boys have raised around 1050 pounds out of the 2000 they hope to raise to be able to afford another holiday.

Without the use of the fairly new technology that is the internet, the boys could not have so easily found a way to make the money. They could have advertised through newspapers, magazines or on tv and so on, but this would have been more expensive and time consuming, not good when they’re trying to raise money in the first place!

 It got me thinking about what this form of advertising could do for charities, for example, if a certain charity such as a breast cancer charity advertised on a website for womens clothing/breast enhancement or an animal charity advertised on a website for petcare/products then it would also be much cheaper, I also think that, this way, people would be more likely to make a donation because they can do it quickly and easily over the internet, rather than sending off for details of how to send money or set up a direct debit, plus this is a good way for advertisers to reach the relevant audience.